Advantra® Earthic™ 9443

Identification

Chemical Family

Acrylics & Acrylates

GBU

HHC

RTU Product Type

Waterborne Coating

Categories

Technologies → Ready-to-Use Products → Product Families → Paints & Coatings → Protective Coatings

Applications

Application Area

Incontinences

Application Method

Air Knife Coating,

Curtain Coating,

Gravure Coating,

Meyer Bar,

Anilox Roller

Compatible Substrates & Surfaces

Paper

Segment

Barrier Coatings

Features

Ready-to-Use Product Features

Excellent Moisture Resistance,

Good Blocking Resistance,

Good Grease Resistance,

Heat Resistance,

Heat Sealable

Features & Benefits

Labeling Claims

Fluorine-free,

Wax-free,

Polyethylene-free,

Polyolefin-free

Key Benefits

• Heat-sealable technology

H.B. Fuller Earthic 9443 is a polyolefin-free water-based barrier coating innovative solution for fiber-based packaging used to ship goods bought online and shipped directly to consumers. It is heat sealable to itself and to paper, and can be applied using mayer rod, gravure/anilox roller, jet blade, curtain or knife coating at paper mill or packaging maker.

• Protect your products

H.B. Fuller Earthic 9443 was formulated by our expert engineers to provide moisture-resistant packaging. Additionally, it can withstand high heat e-commerce packaging shipping environments and protects contents inside e-commerce packaging with as little excess packaging as possible.

• Recyclability

Water-based barrier coatings are an alternative to polyethylene (PE) coatings. PE coatings may prevent packages from being recycled at standard recycling centers. Packages coated with H.B. Fuller Earthic 9443 achieve improved fiber yield compared to PE coatings during the repulping process. This results in the potential for higher volume of high quality fibers to be added to the recycling stream.

• Polyethylene free, wax free, and fluorochemical free
• Passes Fiber Box Association Part I and Part II Repulpability and Recyclability Voluntary Test Method
• Compliant with BfRxxxvi direct food contact and 21CFR 176.170 for food types IV-A, V, and VII under conditions of use E through G and with food type VIII and IX under all conditions of use
• Heat sealable to itself and paper up to 80°C

• Low coat weight with superior moisture resistance

H.B. Fuller Earthic 9443 offer strong moisture and grease resistance that allows paper coaters and packaging makers to achieve a lower coat weight than competitor water-based coatings. It has an easy-to-apply uniform consistent coat to produce an average total dried coat weight of 5 gsm with a cobb rating <10 and Kit rating >10 with flexo application. This allows for reduced coating and paper waste, reduced product claims and improved quality control.

Product Characteristics

• This product demonstrates film formation with good blockresistance and heat seal-ability
• Free of fluorine and maintains a grease resistant coating withprintability
• Product is formulated to be coater ready for Flexo/Gravure andMayer Rod processes

Packaging & Availability

Regional Availability

• Europe

Properties

Note

Performance Testing on Kraft Paper at 10gsm coat weight

Performance Properties

	Value	Units	Test Method / Conditions
Block (at 60°C, 200 psi, 1hr, at 10gsm coat weight)	Slight stick	-	-
Grease Rating (at 10gsm coat weight)	11	-	TAPPI Method
Heat Seal (at 200°F, internal temp to paper, at 10gsm coat weight)	Fibre pull	-	-
Surface Tension (at 10gsm coat weight)	36	dynes/cm	-
Water Absorptiveness (30min, at 10gsm coat weight)	9	g/m²	-

Typical Properties

	Value	Units	Test Method / Conditions
Coating Weight	5	g/m²	-
Glass Transition Temperature	9	°C	Differential Scanning Calorimetry
Solid Content	46 - 48	%	-
Storage Temperature	15 - 30	°C	-
Viscosity (at 24 - 26°C)	125 - 350	cPs	Brookfield RVT Viscometer
pH	8 - 9	-	-

Regulatory & Compliance

Certifications & Compliance

FDA 21 CFR 176.170

Storage & Handling

Storage Conditions

In original sealed packaging protected from sun, dust, moisture and high temperatures. Clean and dry conditions above +15°C and below +30°C. Do not freeze.

Shelf Life

6 months